Keynote Speakers

Agnieszka Andrychowicz-Trojanowska, PhD, is an assistant professor at the Institute of Specialized and Intercultural Communication, Faculty of Applied Linguistics at the University of Warsaw. In 2008 she received her doctorate from the University of Warsaw.  Since 2008 she has been the head of Part-Time (Evening) Studies at the Institute of Specialized and Intercultural Communication. She has also been an advisor of 84 bachelor thesis so far. Since 2003 she has been part-time working as a teacher in one of the secondary schools in Warsaw.

Her research interests are: linguistics and glottodidacticts (foreign language teaching and learning) and application of eyetracking in glottodidactict studies. She conducts eyetracking research on secondary school students learning English.

She is a member of the Eye-Tracking Experimental Linguistics Laboratory (, Polish Association of Applied Linguistics and Modern Language Association of Poland. She is also an author of 15 publications related to both glottodidactics and eyetracking.
Prof. Tomasz Gackowski, is a media expert, historian, and adjunct professor in the Departament of Communication and Public Relations, Chief of Laboratory of Media Studies ( and Coordinator of Media Analysis Center ( at Warsaw University. He was also a Deputy Director for Research and International Cooperation at the Institute of Journalism at Warsaw University (2012-2016). He has written numerous articles and books on research methodology, media studies, political communication, eyetracking studies, investor relations and stock exchange communication. He has co-organized several conferences, conventions, and research workshops (such as the Nationwide Methodological Conference of Media Experts and the Nationwide Convention of Media Analysts at Warsaw University). He is a member of the Polish Communication Association and the Association of Individual Investors in Poland. He is an author of over 60 publications. Originator of the first, polish media studies vertical portal so-called
Karolina Brylska, is a media expert, adjunct in the Departament of Communication and Public Relations at Department of Journalism, Information and Bibliology, Warsaw University. Deputy Head of Laboratory of Media Studies ( and Coordinator of Media Analysis Center ( at Warsaw University. She participated in several research projects and presented the results of her research at numerous national and international conferences. She is author of publications on the language of media and media narratives. She is interested in the rhetorical analysis of public discourse and also biometric research. She has co-organized several conferences and research workshops and has been co-author of reports and analysis prepared for National Boradcasting Council, broadcasters and media companies. She is also the editor-in-chief of the media studies magazine „Magazyn Medioznawcy/”.
Ernesto Panadero - Educational Psychology, researcher at the Developmental & Educational Psychology Department, at Universidad Autónoma de Madrid, Spain and Honorary Professor at the Centre for Research in Assessment and Digital Learning (CRADLE), Deakin University (Australia). For more details visit
Prof. Katharina Scheiter is head of the Multiple Representations Lab at the Leibniz-Institut für Wissensmedien and full professor for Empirical Research on Learning and Instruction at the University of Tübingen in Germany. Together with her research group, she investigates cognitive processes underlying learning from multiple representations as well as means of supporting these processes. Results from this research are used to design digital textbooks and tablet-based applications for education. Eye tracking constitutes one of the main approaches to studying processes in learning from multiple representations and designing gaze-based interventions. In 2016, she obtained funding to establish the Tübingen Digital Classroom Laboratory (TüDiLab), which is a classroom equipped with 30 remote 250 Hz eye trackers to conduct multi-station studies at a large scale.
Jacob L. Orquin is associate professor at Department of Management at Aarhus University where he conducts research on eye movements in decision making. Jacob also does research on methodological issues in eye-tracking and will touch on this in his keynote lecture. Jacob has published in top journals such as Psychological Bulletin, Psychological Science, Journal of Business Ethics, Behavior Research Methods and others and is recently appointed associate editor for Acta Psychologica and currently guest editor for Journal of Business Research on a special issue on eye-tracking applications in marketing. See call for papers.
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